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Its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. Capitalizing on the value of a brand name.

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Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. The free press, new york.

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Yet, Research Shows That Managers Cannot Identify With Confidence Their Brand Associations, Levels Of Consumer Awareness, Or Degree Of Customer Loyalty.

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